I found this campaign very funny as an advertising for Vodafone Sure Signal.
The story sound like this: Steven Carnie, an IT consultant from Edinburgh, could only get a mobile signal on one window ledge in his basement flat. Vodafone have rescued him from his signal problems with their easy-to-install Sure Signal box. Whether you’re in a basement flat, high-rise, have thick walls or are living in a valley somewhere, Sure Signal guarantees you a great 3G signal at home.
This is a goviral network campaign.