I found this campaign very funny as an advertising for Vodafone Sure Signal. The story sound like this: Steven Carnie, an IT consultant from Edinburgh, could only get a mobile signal on one window ledge in his basement flat.
Google recently announced the implementation of new options for targeting AdWords mobile ads type on mobile terminals with full Internet browsers such as iPhone. New targeting options for AdWords mobile ads Using this option, customers can target certain handsets or telephone operators. This function will achieve a particular public, with a message focused on a specific operator or a mobile terminal. The initiative includes the development of optimized pages for a phone, partnerships with some operators, or mobile applications created for a specific platform.