In the last 25 years the internet has changed substantially, and consumer behavior has changed even more. Websites now dominates the way we communicate, the way we shop, and the way we make decisions both online and also in the face-to-face world. The glorified About Us websites are gone, replaced by mobile and secure business sites that serve as powerful lead generation tools for anyone with a business-to-business or business-to-consumer product or service or information resource to sell.
1. The 5 Second Rule
Remember that you have just five seconds to explain your value proposition to users when they enter to your site.
2. Building Trust
Building trust is critical if you are selling products or services online.
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